Reju

Today, over 85% of textiles end up in landfills. Reju had created a breakthrough technology that was poised to help solve this. But technology alone isn’t enough. We helped them see that to make an impact, they needed to create a movement that could change the entire polyester ecosystem.

We started by defining Reju’s purpose, an ambitious north star to guide everything they do. Then, we built them a brand that could collaborate with some of the most iconic brands in the world, with a visual identity that found the opportunity in the problem.

The brand was soft-launched to the textile industry in late 2023 with a simple launch package. But, Reju is a brand of action, not promises. So stay tuned, because we’re only getting started.