Meatless Mondays

Greenfield Natural Meat Co wanted to show the world that they’re a meat company with higher standards. But saying this is not enough. To really stand out, we needed to help them prove it. 

So we tapped into a controversial but essential insight about meat: The most sustainable way to eat meat is to eat less of it. That’s why we helped them become the first meat company to participate in Meatless Monday's. We created coupons that only worked 6 days of the week and even took over our socials with veggie-forward recipes.

The campaign proved to the world that Greenfield cares more about saving the bacon, than bringing it home. It garnered over 100 million media impressions. And it shortlisted twice at Cannes (if you care about that kind of thing.)