It's an intern!
The intern application that one CD called "creepy"
Concept
Art Direction
Copywriting
Photography
Editing
Finger Painting
Ultrasounds
At the end of our time at ad school, we were faced with the biggest assignment of them all: get a job. With hundreds of graduates all going after the same top agencies, we knew we needed to do something to stand out. That’s when we realized a fundamental truth: interns are the babies of the ad world. And we took that literally.
We created a stunt that let our dream agencies know that they were expecting…interns. We started by delivering personalized positive pregnancy tests and ultrasounds to a few key creative directors. Then, the next morning, we sent them our books in a 6ft tall stork mailer.
Was it creepy? Yes. Did it work? Kind of. Do we regret it? Not one bit.