Genexa
Brand Strategy
Tone of Voice
Brand Platform
Integrated Campaign
Art Direction
Copywriting
Launch Video
Big Pharma Witness Protection
Medicine is supposed to help you feel better. But what if that medicine is also filled with ingredients that could be making you sick? With Big Pharma, that’s what you get. They put profits over people, using filler ingredients like talc and harmful dyes. And that’s why two dads created Genexa: the first clean medicine company.
They found a way to make medicine with the same active ingredients as Tylenol and Advil, but without the junk. And we found a way to tell that story to the world.
To prove that they were nothing like their Big Pharma competitors, we helped them put people over everything. They put their phone number on the box, gave out free medicine in exchange for people’s crappy junk, and even made merch with the same dye that’s in most children’s medicine today.
Finally, a pharma company that puts people first.