CO2 by TIME
The identity that reframed a timeless classic
Brand Identity
Logo Design
Platform Ideation
Brand Guidelines
Time Magazine has been influencing the world in iconic ways since 1923. And now, they wanted to use that influence to help save it. So they set out to create CO2 by Time: a platform that connects small and medium-sized businesses with carbon capture programs they wouldn't otherwise have access to. And we set out to bring it to life.
Mirroring the iconic Time red frame, we expanded the O in CO2 and treated it as a way to call attention to important topics. The result was a brand identity that feels connected to Time, but distinctly grounded in sustainability.
