Boobie Billie

The four-legged viral sensation

Character Creation
Content Creation
Brand Partnerships
Dog Handling
Brand Activation
Videography
Photography
Dress Making
Video Editing
Community Management
Digital Daycamps
Celebrity Partnerships
Barbie Jeep Assembly

Picture this: an internet it-girl with 250k followers. Working with some of the most iconic brands. Featured in some of the world's biggest publications. Followed by Ariana Grande. That's Boobie Billie: Instagram's most fashionable Italian Greyhuahua.

So why did we become stage moms to a 6.5lb four-legged icon? Because we wanted our own brand. But we didn’t want to spend months making a product, then scream about it into the void. So we set out to create our own influencer and our own audience. And that’s how Boobie Billie was born.

Behind her effortless it-girl facade was hours of careful character building, strategic content themes, and intimate one-on-one relationships with our community. Suddenly, we were creating tiny outfits, styling photoshoots, coordinating digital day camps and more. Let’s just say she more than repaid her adoption fee.

Spoiler alert: we did end up releasing the brand. See it here.

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